The objective of this project is to optimise the public transport service through new technologies, which are, specifically, NFC technology, which allows information to be transmitted between short-distance, contactless devices, QR code, capable of storing data that can be easily read on mobile devices, free-access WiFi and e-ink message boards.

The City Hall is planning to integrate NFC technology and QR codes into five hundred bus shelters and bus stop posts, representing approximately 10% of the 4,205 shelters and 1,200 posts that CEMUSA operates in the city. Citizens and tourists will thus be able to access information in Spanish and English via their smartphones on the next bus due, the nearest bus stops, interesting tourist sites and any incidents in the service.

In addition to this novelty technology, in this pilot trial CEMUSA will also be installing free WiFi with roaming to buses in around ten bus shelters that, added to the service already being provided by the buses of the EMT, will prevent user internet connection from being interrupted when boarding or alighting from a bus.

These same bus shelters will be fitted with e-ink message boards providing dynamic information updated every 30 seconds on arrival times, any incidents or information of municipal interest. Electronic ink provides optimal viewing in any light condition and requires very low energy consumption. They also incorporate a voice information system that repeats the screen texts in several languages.

CEMUSA drives forward the development and implementation of technological and innovative solutions through Cemusa Tec. Since its creation in May 2011, this brand has focused its resources on improving the efficiency of the urban furniture, adapting existing ones and creating new mediums and applications that meet the requirements that new smart and sustainable urban models promote. Moreover, from an advertising point of view, it has injected a new dynamic into the urban environment and points of sale thanks to the added value that digital and interactive solutions offer to advertisers: flexibility, instant content updates and a greater visual impact of the messages.