The jury has especially evaluated the creativity, the language, and the innovative approach of the piece, which is part of the campaign “we are in this together” that the company remains active as part of its strategy to approach the FCC brand onto society.

The awards were conceded at a ceremony held in the Pavilion of Cecilio Rodríguez Gardens in Madrid's Retiro Park. Juan Pablo merino, Director of Corporate Marketing and Brand, collected the award. Merino explained that "the global campaign We are in this together aims to escape from the traditional scheme in which the trademark issues the message and the customers are getting it right, and develop a new scenario in which the citizen feels itself protagonist, a participant in the activity of FCC ". The work piece We have just understand a poorly written text was one of the awarded because, according to the jury: "really liked their innovation within the language, cutting words like the SMS which attracts people's attention immediately."

Among other companies were awarded campaigns as significant as Gas Natural. Adidas, VW, Viajes el Corte Inglés, Mercedes, Hyundai, Coca Cola, Accenture, Repsol, Vueling, La Caixa, Loewe o Endesa.