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09/12/2013

FCC Communication wins two international awards

Two FCC communication actions have received international distinctions. The advertising campaign rolled out last spring in the online edition of the Financial Times was a finalist in the European Excellence Awards 2013, presented by the European Association of Communication Directors in Munich, Germany, last Thursday.

FCC Communication wins two international awards

This campaign, developed by the Shackleton advertising agency for FCC, competed in the Corporate Advertising category, alongside BMW (Germany), ING Direct (the Netherlands), Dassault Systèmes (France), and ZON Optimus (Portugal), the latter being the winner.

The other initiative to receive international recognition was "From trash to toy", which ran during last year's holiday season. This project received a silver award in the Integrated Campaign category at the Festival Inspirational, a competition which seeks to highlight the inspirational and innovative potential in online advertising and communication. It is organised by IAB Spain, the national association representing advertising in online media.

The jury analyses all aspects related to the sector capable of contributing innovative ideas, from technology to creativity through to business strategies, applications, new concepts, research, and new formats and media.

This year, 269 advertising and online communication projects competed in 12 categories.