Presentation
The Communication and Marketing department of FCC Construcción combines all the functions related to external, internal communication and corporate marketing of the FCC infrastructure area: FCC Construcción, FCC Industrial and FCC Concesiones at the national and international level.
MISSION
- Design the communication plan for the entire construction area in accordance with the FCC Group plan and the FCC Construcción strategic plan.
- Define the communication processes of FCC Construcción in the corporate services, branches, works, subsidiaries and investee companies and with stakeholders.
- Ensure corporate identity: ensure compliance with the established image criteria.
VISION
- Convert the communication department into a working instrument at the service of the business to achieve the company's objectives globally.
- To contribute to FCC Construcción being the first construction company with the greatest presence in the market with balanced and lasting growth, creating value for all its stakeholders.
VALUES
- Prepare the communication strategy based on the needs of the business and the strategy of the FCC Group.
- Prepare the necessary communication plans at all times to serve the communication and image interests of FCC Construcción.
- Define the stakeholders.
- Prepare the messages for each audience: internal and external.
- Maintain and review the communication channels of the company.
- Establish the communication processes necessary to have a good flow of communication.
- Ensure the maintenance of a good corporate image.
- Unify the image in the different communication channels.