The FCC Group's Construction Division launches the ‘W for Woman’ campaign to mark International Working Women's Day
The FCC Group's Construction Division has launched the ‘W for Woman’ campaign to mark International Working Women's Day. The aim of the corporate campaign is to highlight the vindication of the demands that are still pending in terms of the recognition of the full exercise of the rights of all women; as well as the celebration of the achievements made, and an occasion to focus on the different generations of women - past, present and future - who have fought and continue to fight for equality between women and men.
The campaign focuses on recovering the essential message of feminism as a social movement that pursues equality between women and men, and tries to raise awareness of the need to continue advancing in equity. It wants to emphasise that this struggle to achieve real equality must be constant and daily.
In the spot you can see positive news that undoubtedly shows the degree of progress of the equality policies implemented in the construction sector.
The campaign has been developed with company workers and shows in a positive light the progress made in the incorporation of women into key positions in the different projects that the company is developing.
FCC Construcción recently signed the Fourth Equality Plan. The company, a pioneer in equality and diversity within the sector, has been developing actions to raise awareness of the individual rights of employees, protecting and empowering them. FCC Construcción has a long and fruitful history of negotiation, boosted by the social dialogue established in the company.
FCC Construcción is a company committed to equality and diversity and has pioneered inclusive and egalitarian policies and activities in the sector.