Juan Gabriel Gata Luján, from FCC Medio Ambiente Internacional, participated in the speech "How to add value to the company from the controlling area." Strategic control, productivity and innovation combine with the analysis of data to make the controller a key strategic part for helping management to manage the company. Data is no longer sufficient without supplying value and giving solutions.

The volatile and changing environment currently facing companies as well as digitisation, constant uncertainty and the speed at which things occur oblige companies to follow a dizzy rhythm that impedes medium and long term planning. Companies need people who can interpret this new situation. Big data, flexible reporting and digital conversion were some of the themes of the conference.