We now have the program’s finalist and winning projects. Discover the ideas that stood out in this edition and the teams that brought them to life.
If you believe there is more than one way to solve problems, you are
in the right place. As a Group, we have decided to help and promote
innovative ideas that lead to the necessary solutions, thanks to
internal talent. Ideas that arise from observing needs or problems to
be solved, and find sustainable solutions that enable progress by
making use of new technologies.
The progress achieved thanks to talent —opening new paths to improve
our future— is the progress we want in the Group, and we will support
it.
This phase aims to capture the most innovative ideas through observation, providing a platform to express creative visions and proposals to address the different strategic challenges.
If you want to participate but do not yet have an idea, do not worry. During the process we will run inspiration and creativity workshops to help you find new routes and teammates with whom to build impactful solutions.
We will go deeper into developing the selected ideas, refining the concept, crafting a value proposition, and proposing the necessary components to carry out the idea and validate the identified problem with users.
In this process, you will have the opportunity to be mentored by roota’s expert team, who will guide and accompany you along the entire journey.
In this phase, a prototype of the proposed solution will be built and tested to validate its value in a real context, and a feasibility plan will be prepared to be presented before the Evaluation Committee.
To carry out the program, we will rely on the Design Thinking methodology combined with Lean Startup to systematize the execution of innovation initiatives and to have a consistent process from challenge identification to value generation (“Idea to value”).